Founded in 2010 by New York-based designer Reed Krakoff, the brand embodies a casual, modern style with a playful twist. He accomplishes this paradox through the careful crafting of sophisticated silhouettes. Take one look at the Atlantique handbag and the evidence is undeniable. Likewise, bold colors and thoughtful detailing come to life within pieces like the Boxer and RK40 Bags. With his career in its burgeoning stage, Reed Krakoff has what many designers can only hope to possess—unlimited talent and unbridled potential.